Lollapalooza ‘Hard Candy’

Motion Designer, Art Director 2022

The "Hard Candy" theme for Lollapalooza aimed to revitalize the festival experience by creating a dynamic and engaging atmosphere. As Junior Art Director and Motion Designer, I spearheaded the creative vision for this ambitious project, seeking to appeal to both long-time fans and new attendees. This innovative approach offered a fresh and exciting take on the iconic music event. I went with a Hard Candy theme to show off the different flavors and genres that this festival brings. Visually I wanted bright engaging colors and graphics paired with snippets of tracks by the well known featured headliners.